Infinity Inc. extend Super League partnership

Betfred Super League kicks off with a new look in the Hull derby tonight - thanks to Infinity Inc, the competition's official name and number licensee. 

Infinity Inc. have been engaged for the 2024 and 2025 seasons by Rugby League Commercial, extending their relationship with Super League to six years, to supply branded letters, numbers and sleeve patches to all 12 teams. 

Working with Endeavor's creative agency 160over90 as part of the long-term strategic partnership with IMG to reimagine Rugby League, a new font has been introduced for the 2024 season - which will be on show for the first time on Sky Sports when Hull FC take on Hull KR in the big kick-off at the MKM Stadium. 

Sam Sagar, the Sports Business Manager of Infinity Inc. said: 

"We are thrilled to be extending our agreement with Super League to be the official name and number transfer licensee. As we gear up for the upcoming season, we cannot wait to unveil the new font and see it come to life on the clubs' shirts. Here's to another exciting year of Super League action!" 

The Leeds-based company are at the forefront of sustainable printing methods. Their solar-powered facility produces transfers with water-based inks that offer the necessary durability for a long-lasting print.