Super League gets behind #CareWithHair to support care services
Stars of the Betfred Super League are showing their support for one of Britain’s biggest care charities in the battle against Coronavirus and are encouraging supporters to join them, by taking part in the #CareWithHairChallenge
As lockdown makes Britain a nation of DIY hairstylists, the #CareWithHair challenge encourages people to donate the money they would have spent at the barbers or salon at www.carewithhair.co.uk, to change the lives of people at the frontlines of this crisis.
By encouraging people to share their lockdown looks on social media and challenging their friends or family to follow suit, it aims to raise thousands for frontline care workers and services at this difficult time.
The challenge has been launched by a host of leading rugby league names, such as Peter Mata’utia (Castleford Tigers), Willie Isa (Wigan Warriors), and Danny Walker (Warrington Wolves), as well as Sky Sports host Terry O’Connor.
Community Integrated Care is the biggest care provider in rugby league’s heartlands, supporting thousands of people who have learning disabilities, dementia, autism and mental health concerns. The charity is the Social Care Partner of Super League and the RFL and has helped to develop a number of pioneering projects with the sport – including the Learning Disability Super League.
This fundraising comes at an important moment for the charity, which has already invested more than £2 million in protecting the health of its people and responding to the challenges of COVID-19.
This appeal will fund a range of vital resources to help the 4000 people that the charity cares for cope with the many challenges of self-isolation, including activity packs, calming sensory equipment and technology to stay in touch with loved ones. The charity is also hoping to create ‘comfort kits’, to support the wellbeing of their 6500 strong workforce who are working tirelessly at this testing time.
· Giving yourself a lockdown hair treatment? Donate the money you would have spent to this appeal at www.CareWithHair.co.uk
· Share a video on social media, using the #CareWithHair and tell people that you’ve donated.
· Challenge your friends and family to do the same. Tag them in on your social media post. Freshen up for our frontline social care services!
· The more you share on social, the more lives you’ll change.
· Your friends declined the dare? They can still donate to the cause! Ask them to front this on social media and encourage others to keep the chain going...
John Hughes, Director of Partnerships and Communities at Community Integrated Care, says: “Our charity supports many people in the rugby league heartlands who are the most susceptible to the impact of COVID-19. Self-isolation has had a significant impact on the wellbeing of the people we support. For our care workers, this is also a very emotionally and physically demanding time too.
Whether you’re cropping with clippers, fixing your fringe or daring to dye, every penny raised from the #CareWithHair campaign will support the wellbeing of these everyday heroes, as well as the people in our care, at what may be the most testing time of their lives.
The support of our friends in Rugby League is invaluable and we hope that many supporters also give this appeal their backing too. Your donation will change the lives of thousands of people and make a big difference to this incredible charity during the biggest health crisis of a generation.”
Terry O’Connor, Sky Sports commentator & Ambassador for Community Integrated Care, says: “I’m proud to help kick of this campaign. Having worked with the charity for some time now, I know that Community Integrated Care is an incredible organisation, so it would be fantastic to see the sport of rugby league get behind it at this difficult time. The charity is doing everything in its power to keep the people safe, happy and well, and to care for their carers who are working tirelessly right now.
At a time when lots of us are fixing our own hair, this is a great way to give back, have fun and make a real difference. Please get involved!”