Super League launches ‘The 13 - Super League’s Content Creator Programme’

The Betfred Super League is proud to launch ‘The 13 – Super League’s Content Creator Programme’ - a brand-new creator network designed to bring together the next generation of Rugby League storytellers and help grow the sport across digital and social platforms.

Launching ahead of this year’s Magic WKND, The 13 will provide aspiring and established creators with unprecedented access to the sport, including official match footage, exclusive media opportunities, behind-the-scenes experiences and access to major Super League events throughout the season.

The programme is open to creators across all disciplines and platforms, including:

• TikTok creators
• Instagram creators
• YouTubers
• photographers
• videographers
• graphic designers
• podcasters
• budding journalists and storytellers

The first official opportunity for selected creators will take place at Magic WKND in July, where members of The 13 will receive exclusive access and opportunities to create content from one of the sport’s biggest events of the year.

The initiative forms part of Super League’s wider ambition to expand the reach of Rugby League to new audiences and empower a new wave of creators to tell authentic stories around the game, its players, clubs, communities and fans.

Selected creators will gain:

• access to official Super League footage and imagery for use across their channels
• opportunities for their content to feature across official Super League platforms
• accreditation opportunities at fixtures and events
• exclusive player and media access
• networking and collaboration opportunities with fellow creators
• direct access to Super League digital team

The programme has been designed to champion creativity, originality and passion for Rugby League, with applications open to creators of all audience sizes and backgrounds.

Rather than focusing solely on follower numbers, Super League is looking for individuals who can bring fresh perspectives, new ideas and authentic storytelling to the sport.

Applications for The 13 are now open.

Creators interested in applying can find more information here.

Applications close on Friday 19 June at midnight.